Towie star Gemma Collins said people need to be more open about the subject of women’s incontinence.
She is fronting a campaign aimed at helping women overcome any embarrassment they might have talking about it.
She said: “It’s a taboo subject. It’s really sad to know that women are stopping doing their activities because of leaks.”
The NHS describes the unintentional passing of urine as a common problem, thought to affect millions of people in the UK and advises anyone experiencing symptoms to see their GP.