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‘Regular flow’ of positive reviews needed for successful practice


March 18, 2023

4 min watch

Source:

Healio Interviews

Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.


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Key takeaways:

  1. The recency of online reviews is an important factor for overall practice rating.
  2. Practices should not rely on automated systems for reviews.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the importance of practice reviews.

According to Evans, physicians should pay attention to the recency and the relevancy of practice reviews.

“If you don’t have a regular flow of recent reviews, it damages the perception of your overall star rating,” he said.



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